AI Influencers on TikTok: Friend or Foe for Your Wallet?
TikTok may soon allow brands to use AI bots to promote their products. These virtual influencers would create videos and...
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Insights into Meta’s AI-Based Ad Targeting Systems: Notes on Development and Performance
Meta recently hosted a roundtable discussion focused on its evolving, AI-driven ad tools and the impact of machine learning on...
Meta Introduces “Engaged View” for Enhanced Video Ad Performance Measurement
Meta has unveiled a new video ad performance measurement called "Engaged View," which takes into account delayed response actions, such...
Meta Enhances Brand Protection Tools to Safeguard Intellectual Property
Meta, the parent company of Facebook and Instagram, is introducing new measures to assist brands in protecting their intellectual property...
Google Introduces New Generative AI Features to Enhance Chrome Experience
Google has unveiled new generative AI elements for its Chrome web browser app, aiming to provide automated assistance and artistic...
TikTok Tests AI Song Feature for Generating Customized Original Music
TikTok is testing an AI Song feature that generates original music tailored to users' preferences. The feature prompts users to...
European Parliament Calls for Fairness and Transparency in Music Streaming
The European Parliament has voted in favor of new regulations aimed at bringing fairness and transparency to the music streaming...
Update on YouTube’s Thumbnail A/B Testing: Launch Coming Soon
Since the initial announcement, YouTube's plan to roll out thumbnail A/B testing has been highly anticipated. However, there has been...
Google Puts Search at Your Fingertips with “Circle to Search”: Say Goodbye to Typing!
Google has unveiled a new search method called "Circle to Search" for Android phones. This feature allows users to initiate...
TikTok Launches Certified Creator Program
TikTok launches the latest graduates of its Certified Creator Program, a specialized training initiative designed to empower creators in optimizing...
