TikTok has made it easier for people to watch TikTok clips on their TV screens by introducing the ability to cast the TikTok feed through Chromecast. However, it’s unlikely that this option will be widely used since most TikTok users prefer scrolling through their feed within the app. Nevertheless, it’s worth considering, especially because Google plans to enable TikTok live-streams through Chromecast in the future.
TikTok has implemented several methods to enhance the viewing experience on larger screens, including a connected TV app and a partnership with video content provider Atmosphere. They have also introduced the “Out of Phone” ad option.
While the functionality of viewing TikTok clips on a big screen is not new, the availability of over 150 million monthly active devices running Android TV or Google TV means that many more people can now enjoy TikTok in their homes. This expanded viewership could lead to new advertising opportunities and increased brand awareness.
So, if you’re eager to watch the latest TikTok clips or share them with your loved ones in a communal viewing experience, you now have more options to do so.
